A good chief marketing officer will be
willing to take creative risks if they have the potential to enhance a brand’s
image, generate positive publicity and increase profits. Daring to be different
can be nerve wracking and may unsettle internal stakeholders, but the rewards
can be significant.
...
Friday, 2 August 2013
With the
dramatic increase of people using smartphone, tablets, and other mobile devices
to access the web, and perform online searches, online marketing must cater to
the mobile web just as much as it addresses desktop computers. If people are
searching for your webpage, or your business, from a mobile phone, how does
your page rank in the mobile search results?
How Search Engines Approach Desktop
Version of Websites...
As one of the prominent online networking
tools used by professionals, Twitter is a valuable resource for the PRindustry.
It offers a range of opportunities for communicating with journalists and bloggers,who
mightotherwise be difficult to reach.Here are some tips for businesses to
effectively use Twitter
to help meet PR objectives:...
Saturday, 29 June 2013
Thursday, 27 June 2013
Facebook is not the first social network but it is the most popular one. There have been many other social networks before Facebook and while some of them were popular at some point in time, none could reach the popularity of Facebook. In addition to keeping in touch with your friends, Facebook can be (and is) used for business. You can use it to promote your products and services, to acquire new clients, or to get traffic to your sit...
Tuesday, 25 June 2013
YouTube is one of the most popular sites and in addition to all the fun there, YouTube offers many opportunities for promotion and getting traffic to your site. Similarly to Facebook and Twitter in order to use YouTube successfully for promotion and getting traffic, you need to know the rules for this. Here are some tips how to promote yourself, your site, and your products and how to get free traffic from YouTube:...
Thursday, 20 June 2013
Guest posts are a great SEO and marketing tool – if used correctly, of course. After the demise of article directories and changes in the search ranking algorithms that made many other ways of getting backlinks obsolete, guest posting on reputable sites remains one of the best ways to make your site visible to the world (and search engines).
How You Can Benefit from Guest Posts
Basically, the benefits from guest posts are two. First, you...
Tuesday, 18 June 2013
Google Adsense is one of the best ways to make money from your site. You might not become a millionaire with your Adsense monetized properties but with some luck, and above all knowledge about what works with Adsense sites and what doesn't, this could become a stable source of income for you.
How Much Can I Make With Google Adsense?
This is a question almost everybody asks before jumping on the Adsense wagon. There isn't a universal...
Friday, 14 June 2013
When it comes to search, Google is, hands down, the king! Google is now much more than a household name, and everyone, who is just about anyone, knows about Google and has used Google. Indeed, Google get more than 3 billion (yes, billion with a ‘B’!) unique search queries in a single day!
It is hence quite obvious from a website-owner’s perspective to do well on Google. This actually means ranking on top of the SERPs for all your keywords, or in simple terms, ranking as high up as possible – ideally on the first couple of pages –...
Wednesday, 12 June 2013
What is Viral Marketing?
Viral marketing strategies involve the spread of content, in a way that is similar to how a virus spreads – quickly, while infecting many people. Viral marketing gives the potential power, to just about anyone – be it an individual or an organization, to quickly spread their content among a lot of people. Often times, we end up seeing Youtube videos of people’s pets, babies or something else, that have thousands of views, if not millions.
Social mediums such as Facebook, Twitter and Youtube are synonymous with any...
Tuesday, 11 June 2013
It is usually unintentional but ultimately unavoidable when things go south and not-as-planned during search engine optimization for a client. This especially becomes a problem when you are either behind schedule, have a client who is finding it hard to understand how SEO works, or have seen your website get penalized because of search engine algorithm changes.
Dealing with SEO clients is often considered to be much more difficult than all the SEO work itself. SEO firms, or any other organization for that matter, might often come across...
Monday, 10 June 2013
A good SEO strategy
is the difference between your business easily being found online and
getting lost in the noise of thousands of other businesses trying to
stand out. With Google’s ever-changing algorithm, it can be difficult to
know what’s effective here and now.
In 2013, success in SEO hinges on businesses putting together a
robust combination strategy that brings together an integrated web of
great content, credible links, and social...
Sunday, 9 June 2013
Useful pay per click campaigns should be viewed as a
useful addition to a current, organic campaign rather than something
that stands on its own with no support. In other words, relying solely
on pay per click campaigns to drive traffic to your website has the
ability to siphon your marketing budget in quick time!
But what if you need customers and you need them now?
Here's how to create an effective Google AdWords campaign that won't
get your accountant off side. But first, a quick look at the benefits of
what an AdWords campaign...
Saturday, 8 June 2013
Why are High PR sites important for backlinks?
Answer: Backlinks are important for the PR of your page as it helps search engines identify that your site is something valuable because other sites are linking to it. And if the linking is from a site with high PR, then the backlink itself becomes more important owing to the fact that an evolved site got connected to your content.
Are High PR Social Bookmarking sites equally valuable?
Answer: Yes,...
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