SEO Client Problems and How to Deal With Them

It is usually unintentional but ultimately unavoidable when things go south and not-as-planned during search engine optimization for a client. This especially becomes a problem when you are either behind schedule, have a client who is finding it hard to understand how SEO works, or have seen your website get penalized because of search engine algorithm changes.

Dealing with SEO clients is often considered to be much more difficult than all the SEO work itself. SEO firms, or any other organization for that matter, might often come across and be forced to deal with what are generally known to be ‘difficult’ clients.

As a result, situations may arise which give way to conflict, disagreements and tensions.

Here are 5 common types of problems that I have personally seen SEOs face when dealing with clients:

1. Clients fail to understand the work involved and are impatient– especially those who might be new to the concept of search engine optimization. This usually results in clients having unrealistic and often inflated expectations about SEO, especially the scope of work involved. Having unrealistic expectation about SEO is all-too-common, where clients will expect to be ranked no.1 on Google and start getting ten-fold traffic within days.   
2. Clients understand the work involved a little too well – yes, we’ve all come across those perfectionist clients, who claim to know about SEO, more than you or anyone else. These clients then demand that whatever they say be followed, instead of letting you do your work like you should.
3. Clients fail to gauge ‘success’ properly – and automatically assume that success in SEO only means ending up as being the first result on the first page of Google. Yes, SEO is about rankings, but clients are unaware that rankings themselves are dependent on a whole host of internal and external factors. The same also applies to traffic. Getting a large volume to traffic is easy, however getting targeted traffic which results in conversion, a high CTR and a high-revenue is what matters.
4. SEOs fail to stick to deadlines, try blacklisted SEO methods and get caught, or a  change in search engine algorithm renders their SEO useless.
5. The client fails to do as said – most often because of communication issues and barriers. People are busy – clients are busy with their businesses and SEO, as anyone reading this would be well-aware is in itself an extremely time-consuming task, what with all sorts of link-building, working with code, and the whole shebang. Moreover, often times clients are working with multiple SEO consultants or firms, and something recommended by one could potentially conflict with another consultant’s recommendations. Communicating over email when you should’ve called, for instance, or not getting your point across properly results in communication problems.

There are many things you can do to avoid any problems or difficult situations from arising in the first place. However when things do take a turn for the worst, there are ways in which you can deal with your SEO clients and come out of the battle unscathed, with your reputation and relationship with the client intact.

1. Be professional – be a pro and prepare a complete scope-of-work and a detailed schedule, with deadlines, contingencies, a plan B, as well as budget and resource details. Use project management software for the purpose. Not only will this give a good impression, it will help avoid many of the problems described above, during the course of the project.
2. Be realistic – being realistic from the get-go, with your work, and your client’s expectation, could turn out to be a potential life-saver in the long-run.
3. Be honest – work on the project together as a team, and that really is the best bit of advice I can give you here. It might be easier said than done, but it is important to remember at all times that you and your clients are one team and should act like one.
4. Avoid finger-pointing – If a problem was your fault, you will need to man up and take full responsibility, while making sure that…
5. …You work towards the solution – especially in terms of (a) what exactly you did with respect to damage control, and coming up with a fix, and (b) what preventive measure have you taken to ensure it doesn’t happen again.
6. If the problem was on the client’s end or something totally out of your control (an algorithm update, for instance), be upfront about it as well, so it can be rectified and fixed, if possible.
7. Avoid going into denial – because simply put, it won’t do anyone any good at this stage of time. Make sure that you put all your energies, resources and focus on the solution and fix. And make sure the client knows this and is on the same page as well.
8. Providing explanation – Selective information or full-disclosure, your call – if you think going into the specifics of the problem won’t do any good and perhaps quite possibly might even be harmful, don’t go there.
9. Be solution oriented – if I was an SEO client, this is what I’d be the most interested in. Prove your worth by showing that you are a solution-oriented individual or organization. Speak with your peers, do your research and devise a solution to the problem for your client.      

Also Read:

        

• The Three Pillars Of SEO In 2013: Content, Links, And Social Media
• How to Create an Effective Google AdWords Campaign
• High PageRank (PR) Social Bookmarking Sites
• How to Recover from Google Panda Effect
• Negative SEO: Myths and Facts You Should Be Aware Of
• How to Make Money Blogging
• Matt Cutts: SEO Needs To Focus On Helping Users Not Link Building
• Importance of Social Media in SEO
• Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing?
• On Page SEO Guide – How To Rank Higher And Get More Traffic
• 20 Ways to Get More Website Traffic This Year (Ethically!)
• 6 Ways SEO Will Change in 2013

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How to Create an Effective Google AdWords Campaign

Useful pay per click campaigns should be viewed as a useful addition to a current, organic campaign rather than something that stands on its own with no support. In other words, relying solely on pay per click campaigns to drive traffic to your website has the ability to siphon your marketing budget in quick time!

But what if you need customers and you need them now? Here's how to create an effective Google AdWords campaign that won't get your accountant off side. But first, a quick look at the benefits of what an AdWords campaign brings to the table:

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Negative SEO: Myths and Facts You Should Be Aware Of

There are two ways to get ahead of the competition. Either you establish yourself as a better option. Or you prove your rival to be worse. The same goes with SEO, at least as far as the concept of negative SEO or anti-SEO has been making the rounds on the web. Even today, negative SEO is a matter for important concern for many website publishers or online businesses.

Usually, you’ll hear that there’s nothing like negative SEO.

If Google has to be believed (which you have to, as long as you are fairly Google-dependent), there’s almost nothing a competitor can do to harm your keyword rankings. Then Google comes up saying that it works really hard to prevent a rival from harming a specific site’s search rankings.

If there’s no such thing as negative SEO, why does Google try to prevent it? This is a question that any inquisitive guy like me would ask.

Moreover, why does someone need a Disavow Links tool?

Right from the day the concept or issue of negative SEO emerged, it’s also been associated with a lot of guesses. Webmasters have been continuously thinking when something like this can happen, how it actually happens and what do once someone’s in trouble due to reverse SEO.
Well, there are both myths and facts.

Though negative SEO is very real (under certain situations), it’s also given rise to plenty of myths. If you lack adequate SEO knowledge, it’s quite easy to give in to the most common myths of negative search engine optimization.

The biggest of these myths is, it can happen easily, with anyone. To tell you the truth, negative or anti-SEO also requires tons of knowledge in order to implement such a campaign with all the effectiveness. Moreover, large businesses or companies are mostly targeted by spammers who try to ruin search rankings by way of creating lots of spammy links pointing back to the competitors’ websites or blogs.

An extreme situation, in this regard, is where you want to blame negative SEO for everything that happens to your site.

Many people think that negative SEO can harm just any website’s rankings, which is not true at all. Most of the time, negative SEO will not do any harm at all to websites that have long been there or established. For example, Rand Fishkin openly invited spammers to do negative SEO to SEOmoz. The more credible an online resource you are, the harder it is to break into.

In any case, it’s vital to increase your knowledge base on the topic of negative SEO if it ever happens (god forbid!) to your own site. This includes making yourself aware of those key tactics that spammer make use of while trying to ruin the search rankings of a site through negative SEO.

Most Common ways for Negative SEO a Website:

Spammy Links – This is commonest one. In order to harm your site’s rankings, the spammers will try to point ‘tons of bad links’ to your domain. The results of this spammy practice will vary depending on the strength of the link profile.

Hacking into Your Site – Another form of negative SEO is that where the spammer would try to hack your site first. Once hacked, they’ll most probably stop or block Google from crawling your site’s pages.

Report a Site as Spam – Spammers can also report to Google that your site is packed with spam or indulges in spammy activities. Since Google always welcomes such complaints, spammers benefit from it.
Though there are several other (really hard) ways of doing reverse SEO, the ones you see above are among the commonest.

As you can see, there’s no one single magical solution that you can use to protect your web properties against the evil effects of negative SEO. However, you can definitely bolster up your position in a way that makes it simply unviable to launch a negative SEO attack against your site. Here is a video by Matt Cutts, where he talked about negative SEO:

Conclusion Yes, negative SEO is very very real. If you don’t believe me, you should at least wait till the time some dirty spammer ruins the search engine presence of your own website or one of your friends’.  To make it really hard for your rivals to start a negative SEO campaign against your web properties, you should avoid mistakes that would make you vulnerable to such attacks.

At the same time, you need to keep a close watch at the link profile and the overall SEO health of your website or blog, consistently.

Also Read: 

• 20 Ways to Get More Website Traffic This Year (Ethically!)

  • Google Penguin Update: An SEO update to Look out for

    • Matt Cutts: SEO Needs To Focus On Helping Users Not Link Building

      • 6 Ways SEO Will Change in 2013

        • Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing?

          • Importance of Social Media in SEO
          • On Page SEO Guide – How To Rank Higher And Get More ...
          •  

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Matt Cutts: SEO Needs To Focus On Helping Users Not Link Building

Google’s head of search spam Matt Cutts has addressed a number of factors to do with digital marketing in his latest video post entitled ‘What are some misconceptions in the SEO industry’.

In the five minute YouTube video, he looked to clarify one of the biggest misunderstandings in the industry, the difference between algorithm updates and data refreshes, as well as dismissing claims Panda and Penguin were all about generating short term revenue for Google. He also suggested SEO firms needed to focus their efforts away from link building.

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In terms of algorithm updates compared to a data refresh, the main difference lies in the fact an algorithm update involves changes to how the algorithm works to rank, index or filter search results.

So, the recent Penguin 2.0 for example was an algorithm update. A data refresh on the other hand, is, as the name suggests, a refresh of the data within the existing algorithm, usually only making very small changes to how it works as a whole.

In the YouTube video, Google’s distinguished engineer also added there was a misconception among many within the SEO industry that Panda and Penguin updates were all about making the search engine giant money in the short term.

However, Cutts immediately rejected such concerns, suggesting algorithm and organic search were separate from its revenue goals. If anything, he believes Panda has the opposite effect as Google is cutting out the low quality spammy sites, highly monetised via AdSense.

Cutts also said many SEO firms were still concentrating too much of their time on link building and understanding search engines, rather than the users themselves.

He said it would be in their interest to look to social media and other such areas in order to develop more awareness of their site.

Also Visit:

Importance of Social Media in SEO

 

Google Penguin Update: An SEO update to Look out for

 

6 Ways SEO Will Change in 2013

 

Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing?

 

On Page SEO Guide – How To Rank Higher And Get More Traffic 

 

20 Ways to Get More Website Traffic This Year (Ethically!)

 

 

 

 

 

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Importance of Social Media in SEO

It is not subject of an argument when it comes to importance of SEO in every business whether it is big or small. SEO tradition has been changed over the years, now it's not only about optimizing your pages but also connecting with the people. Social Media is a universal hub for connecting people, and now social media optimization is not a fashion but it is a requirement.

Why Social Media is important?

Through Social Media you can get connected to your local clients to global audience who will listen to your voices. It will help you to interact with people where you can share, give and take relationships whether it is social media optimization or social media marketing.

Now, Social Media optimization is not different from SEO but it is an integral part of SEO. It is true that SMO helps you to do promotional branding of your products however it also helps to nurture your SEO ranking with better exposure.

Without a doubt, links provided from Social Medias are Search engine's favorite because Social networking sites are obviously most trusted sites and the links that come from them hold higher values. Promoting your business through Social networking sites create a unique platforms to nurture your business with proper good links and sometimes lead to straight conversion.

There are various social media options for you to explore.

Twitter: Twitter is a micro blogging site used by more than 300 million people. Besides getting connected to the thousands of people, you can also share your links, videos, photos, and web page and PDF files. Twitter is one of the best social networking sites to get connected to your potential customers and to have a better search engines ranking. You can create your brand image, built a strong foundation, talk and share about your services. You can also follow your followers to catch what they have been up to.

Facebook: Facebook is now the highly functional biggest Social media with more than 845 million users. Facebook is most convenient social media solutions for marketers and business owners. Facebook as great social networking tools will provide you so many options to elevate your business and target potential customers. You can create your business page on Facebook https://www.facebook.com/business/build) and also create Facebook advertisement page to advertise your product on Facebook. Furthermore, you can also ask your Facebook page to share with your friends and family.

YouTube: Yet you don't know the power of YouTube, if you think it is the place only for funny videos. Over 3 billion people watch videos on YouTube daily for different purpose. People often find reading boring instead of that summarize the videos with informative and quality contents. Creating interesting videos about your business and services will likely to gain more attention and it's definitely great method to create buzz.

Instagram: About 90 million people use Instagram on monthly bases. This Smartphone application created huge buzz and still is going strong. This Smartphone application is the largest growing social media network employed by many marketing specialist to promote their business and services. Pictures say a thousand words and that's right, some of the biggest industries has already been employing Instagram and getting more success.

Google+: According to the recent surveys 343 million people are active users of Google+. As Google also encourage people to use their Google+ page, it can add quality and value to your contents. Furthermore, Google+ is lot more convenient as it allows you to update your Google status with your content's link. Have a quality articles shared through Google+ page as it can add value to your Authorship ranking also.

Pinterest:Pinterest another social networking media also has been gaining more exponential growth, as recently Pinterest has allowed to change personal account to business account. Make a known appearance in Pinterest with your company name, well described portfolio, reciprocal links to your original websites and share your portfolio. If people find your pinterest interesting enough they will surely visit your official site too.

Blog:There are plenty of options for you too blog. Blog is one the effective way to tell about your services and new offerings in your manner. Add interesting and quality niche articles that your clients will love to read and share it to their friends too.

Other social media sites:There are plenty of other social media sites which you can employ such as Foursquare, LinkedIn, Tumbir, Myspace, Reddit, Stumbleupon and Digg. Enjoy the benefits of social media to boost up your SEO ranking.

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Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing?

As a blogger who can't tell a Panda from a Penguin, at least the ones prowling on the web, I decided to investigate when I noticed changes in the Google search results of my posts and was told I might be the victim of the pair of these lovely creatures. Happily, I also noticed significant increase in visits to my blog from Google.

As they were intended to maul the mal-practitioners of SEO badly enough to ensure a cleanup of the ecosystem of the Web, Google must have chosen, names like Panda and Penguin for its ferocious algorithms, with a purpose.

If Google counted on lovable creatures like Panda and Penguin to assuage the mayhem it intended to unleash on its own support network, albeit with a good purpose to weed away the undesired, it seems to have created only bad blood.

Surely, Google intended only to cleanup SEO, not banish it or set off a turf war on who got the millions of Dollars thrown away by business in the name of SEO.

The truth and Irony is, if SEO will eventually die, it will not be because of these poor creatures who take the blame but on account of Google's own measures to personalize search for each of us.

Like all ethical rules Google play to, personalized search may be what we want and even be the best thing for us but it takes away all other definitions of natural selection of what is most relevant.

The Great SEO Turf War Of 2012

The trouble started when influencers like Forbes magazine declared "Google is in the process of making the SEO industry obsolete, SEO will be dead in two years." and appeared to advice the Industry "not to waste any more money on SEO".

An Article by Ken Krogue titled "The Death Of SEO: The Rise of Social, PR and Real Content" appeared to lead to a turf war between SEO Heavy weights who were miffed by the advice being given to business to save millions of dollars spent on SEO and the evangelists of PR eager to be rehabilitated together with the new breed of Social Media Gurus, who will love a piece of the cake.

"By definition SEO "games" the system with Google to get your content artificially ranked higher than it should be. Sure there is "white hat" SEO practices and "black hat" SEO practices. Black Hat is very obvious gaming of the system, and White Hat is just more subtle. The bottom line is that all SEO is counterfeit."

It was blanket statements like these which rattled the cage and infuriated ardent SEO practitioners who came up with stinging attack of Ken's assertions with comments and arguments justifying SEO like the ones below.

"SEO is not dead... SEO is evolving... it is shifting towards target based marketing.. instead of just practicing few things for getting first page or getting more customers."

"I just don't see how SEO can die if search engines still exist. SEO is the practice of optimizing your website so that it ranks well in search engines. In the end the practice of SEO will be around as long as there is search engines. It's really that simple."

Ken Krouge's grouse appeared to be that strong research, great copy writing, compelling video, interested social communities, publicity, intriguing design, journalism, etc., is content that originated from other disciplines, yet the SEO industry is adopting them all for their own and then saying they are "SEO" and that good "SEO" covers everything.

The point Ken appeared to miss is if all of the above are part of the great and real content he insists what websites must put in front of Google's search spiders, how can there be SEO which doesn't just deal with all of those but capable of fine tuning for best results?

He also compromised his assertion that SEO will be dead by stating that eventually all agreed that onsite, internal, or technical SEO is more important than ever (the practice of making your content adhere to best practices so Google ranks you high).

Ken concluded his dig on SEO by saying when the end of summer of 2014 comes around, he will eagerly look to see that SEO as we knew it is dead, and something new and better has taken its place.

I was curious to find out if Ken's prediction is on its way to happen and how much the SEO has transformed to take on the New Google.

As no one is likely to admit anything, I set out surveying the aftermath of Google's mayhem searching for new and upcoming practitioners oriented to meet the new challenges which came out of the great war of 2012.

Has Google's Penguin Bitten?

No one (except Google perhaps?) really knows exactly how the Panda and Penguin and their various updates have worked and caused and how much irrevocable damage to the SEO fraternity.

Naturally, the SEO specialists who have been affected and consequently lost their contracts and revenues do not come forward, at least in public. However a new generation of real marketers seem to know how to repair the damage and take corrective actions as part of the service they offer.

Google has zeroed in on duplicate content and now shows only the authority sites where I have recently published in the search results and ignore numerous syndications and reposting on my own blog. On the other hand It looks like Google is showing my own blog posts more prominently, sending more visitors for the search terms I have used.

What is not clear is how Penguin has affected big content providers like NewsCred who engage in generating in-house content by big corporations and its distribution through syndication. NewsCred has recently blogged assurances about how Google does not object to legitimate syndication.

How Google Will Rule the Roost Over Search and Our Lives?

What is not noticed in the battlefield of SEO is how Google is implementing its own scheme of total control of search and your life by it, making any form of SEO less relevant.

It is already clear that as long as people continue to use Google as the default engine & Google continues to push organic results further down the page or below the fold then any form of SEO will effectively be obsolete before long.

Recent changes and consolidation of Google's own products including Google+ have significant influence on how search will be personalized and how results can be presented. This is what one expert had to say:

"I think we can all agree that how we used to define SEO has changed forever. I took note of six major changes by Google over the past year that really dented the traditional SEO process. But perhaps most profound is the personalization of search rankings with the "Search + your world" change earlier this year.

Now, you and I can search for the same term and get wildly different results, and even more so if we are logged into our Google account (remember, it's just one account now, so that is Gmail, analytics, YouTube, G+, doesn't matter).

Purists simply say, "just log out of Google and you will see the non-personalized rankings." But when roughly 30% of surfers appear to be logged in (and rising) just who is seeing the "natural" rankings? As a result, the notion of tracking Page 1 rankings is probably dead."

Did Google Really Kill SEO With Panda and Penguin After All?

So having reached the halfway mark of lifetime predicted by Ken Krogue, which was two years, Is SEO still alive?

At least one former SEO is known to have folded up and gone in to Pickle business. That's about it.

"The reality is that after the Penguin update and Google's 500 changes a year and more, search engine optimization doesn't make sense anymore. It's more a gamble than a business. With SEO in 2012, search engines are pretty much 100% in control of your destiny. They change algorithms like underwear."

There are no official data of any sort readily available on the state of the SEO Industry except a biennial report produced by MOZ.com.

According to their report for 2012, nearly a year in to Ken's prediction, and after Google's Penguin, the SEO industry is well and thriving despite a lingering doom on industry in general.

"While I admit that I'm biased, the one thing I see the most in our industry is optimism, even in a struggling economy. Companies are hiring and building new offices, new tools are exploding on the scene, and niche conferences are popping up every week. It should be an exciting two years, and we look forward to checking back in with you in 2014."

At least one report say the SEO market in the UK alone was worth £ 500 Million last year.

So by all reckoning, SEO is not dead yet even though what the Industry is doing may be totally different.

Better luck Ken, for 2014.

SEO Will Never Die But Will Evolve

Many who articulated their objection to Ken Krouge's assertions were emphatic about their belief that SEO will never die as long as Search Engines were around because they needed them.

Here is an interesting infographic on how the myth of "SEO Is Dead" survives like a zombie after each attack.

As per some experts apart from treating Content with great expertise, an evolved SEO will be called up on for:

An SEO today (or in the future) must encompass a variety of skills and they include:

1) Social media marketing
2) Information architecture
3) An understanding of interface design and how a site can be designed with the user in mind
4) User experience. With great user experience comes popularity and better qualified traffic that actually converts. What is an SEO without actually measuring conversions and generating leads?
5) An SEO MUST analyze, measure and reform their efforts through Google analytics or other measurement tools. These numbers are essential and will be more so in the future.
The future is engagement (even though it has started, but not there yet) and if an SEO can apply all of the above, they should be fine.

Why Small Businesses Need Savvy Marketing Companies Now More Than Ever?

The impact of Google's measures have warranted an evolution of not only the SEO but the whole range of services rendered to business and individuals as 'Internet Marketing.'

However the pace of change is so fast and dynamic, it is not clear who is keeping up and who is lagging behind.

As content in any form is the centerpiece of the new ecosystem of the Web, it actually becomes incumbent on any provider, big or small of such services to be not only fully aware of the exigencies laid down by Google but also have mastery of content creation and its dispersion in the system.

A growing number of experts have argued that business should gear up to do this in house and many big corporations are already doing it and even monetizing on it.

However this is not a feasible proposition for small business which will need to depend on specialist providers.

It's clear that the marketing industry is turning toward original content to deliver value, but for small businesses and agencies, the time and costs involved can make it seem like a tactic reserved for those with the biggest budgets. There's a definite race to meet these demands, and I feel that technology will continue to the equalizer that allows smaller companies to compete.

With that in mind, I decided to find if there are such providers around, for a start in Utah, which appeared to be the capital of SEO from the discussions on the SEO war.

Rather than established names like SEOBOOK and SEARCHENGINEJOURNAL or DISTILLED.NET, etc, I did look out for relatively unknown start-ups in Utah.

What caught my attention of this start-up called TOFU marketing is a rare blog post by its owner Chris Kilbourn on how to recover from a Penguin attack. So I decided to throw a few questions at him to see how much awareness there is about the need for a reformed SEO. 
Here are the answers.

The name TOFU Marketing is a little unusual for what you do, Is there any particular reason?

TOFU is a loose acronym for Top of the Funnel. It's a common term in the internet marketing industry for marketing used to pull traffic into your sales funnel. 
We chose it because we do Top of the Funnel marketing for our clients, tofu is a healthy food and "healthy marketing" is our motto, and it's easy to spell, say and remember.

What has been your company's biggest achievement so far?
We doubled the traffic of 75% of our clients, such as Haymore Endodontics, within 30 days.

In the light of Panda and Penguin, what is your approach to SEO?

Keep it healthy. We oppose all forms of spam and unethical means of SEO. It's given our clients a distinct advantage, especially in light of Google's recent release of Penguin 2.0.

Writing great content that people love and becoming active in the industry is extremely important.

How do you intend to tackle Google's monopolizing search functionality?
We adapt. There's always best practices that Google encourages business to pursue, and we follow them to a T.

Google will evolve and we will evolve with it, but companies that create products and content that their users love will always prevail.

They say genuine content is the way forward, how do you intend to get your clients this?

Our clients have access to excellent writers that they can utilize or they can delegate the responsibility to an employee.

For example, we utilize the employees of Underwater Audio, to write blog content to become leaders in the swimming industry.

Do you think engaging good content providers in your team is inevitable in the future?

The Internet is comprised of content. Eventually, the best content will be pushed to the top and the companies providing that content will win in their space.

Because of this, I believe that it's essential to provide great content.

Semantic Web Technology?

Semantic Web Technology -- The Next Big Hurdle for SEO?

The new potential challenge for any SEO evolved out of the current revolution is likely to be the addition of Social Semantic Web Technology.

The Semantic Web is a system that enables machines to "understand" and respond to complex human requests based on their meaning. Such an "understanding" requires that the relevant information sources be semantically structured

This will impose new requirement on coding of the website and the way it is built and organized for the search engines to read it. This will be the new way that Google decides search rank. The easier it is for your site to be crawled, the easier it is for your content to be properly indexed, the faster your position will increase.

Those who are aware and building their strategy to deal with Semantic Web will be the ones which will survive the mayhem unleashed by Panda and Penguin on the web.

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