Guest posts are a great SEO and marketing tool – if used correctly, of course. After the demise of article directories and changes in the search ranking algorithms that made many other ways of getting backlinks obsolete, guest posting on reputable sites remains one of the best ways to make your site visible to the world (and search engines).
How You Can Benefit from Guest Posts
Basically, the benefits from guest posts are two. First, you get free exposure in front o
Google Adsense is one of the best ways tomake money from your site. You might not become a millionaire with your Adsense monetized properties but with some luck, and above all knowledge about what works with Adsense sites and what doesn't, this could become a stable source of income for you.
How Much Can I Make With Google Adsense?
This is a question almost everybody asks before jumping on the Adsense wagon. There isn't a universal answer – some Web masters are making a fulltime income from a single Adsense site, while others with 5 or more sites can't even cover their hosting fees.
How much you will make with Google Adsense depends on many factors. Some of them are outside your control - i.e. the overall state of the economy or what advertisers Google has managed to attract. However, there are also many factors within your control. For instance, obviously, if you have one site with 10 pages only you will make thousands of times less than if you have 10 sites with thousands of pages. Basically, all equal, the more content you have, the more you will make.
When it comes to search,Googleis, hands down, the king! Google is now much more than a household name, and everyone, who is just about anyone, knows about Google and has used Google. Indeed, Google get more than 3 billion (yes, billion with a ‘B’!) unique search queries in a single day!
It is hence quite obvious from a website-owner’s perspective to do well on Google. This actually means ranking on top of the SERPs for all your keywords, or in simple terms, ranking as high up as possible – ideally on the first couple of pages – on Google.
Websites which adopt and adhere to what Google defines as ‘best practices’ generally tend do to very well, especially after last year’s update to Google’s search engine indexing algorithm, dubbed the ‘Google Panda’. These websites are industry leaders in terms of high SERPs, as well as how quickly their pages get indexed (or added to Google’s directory).
So what exactly are some of the best practices you can adopt in order to rank high up the SERP, and have the pages and posts in your website orblogget indexed within seconds? The following is a list of Google’s search engine indexing criteria, with most of the information coming straight from Google’s Webmaster Guidelines, as well as from my own experience as anSEO.
1. Website Design
A few important pointers about your website’s design:
Hierarchy is important. Google’s webmaster guidelines clearly state that a site should have a clear hierarchy on your website, and that it should be organized into different sections, or pages.
All pages should be properly named. Furthermore, every page should be reachable from at least one static link on your website.
All tabs, buttons and items on your website should have proper title attributes, however these should be short and precise.
A few content guidelines to consider for your website:
The content of the website should be useful, informative, unique, not copied or spun or duplicate content. Avoiding duplication in content and pages is important. ‘Unique’ content is the key word here.
It is imperative that all posts are accompanied with complete and full title and meta description, as this is what Google looks for.
The content on the website should be there with the aim of providing users with information, rather than with the intention of attaining better search engine ranking. For instance even if you’re running an affiliate business, Google says that your site should provide value, and should have unique content.
Refrain from putting too many links on any single page or post, and especially avoid putting too many links pointing to the same page.
Make sure to include your keyword(s) as often as possible in your pages and posts. Your keyword(s) would ideally be words or phrases that people would search for in Google to reach your website.
Make sure there are no broken links anywhere on your website. Check across your website for this – pages, posts , everywhere! Use tools for this purpose.
Optimize images for Google as well – properly name your images, for starters. Add caption and description for any and all images on your website under the ‘Alt’ attribute. Make sure to include your keyword(s) here as well, at least once.
3. Website Quality
Ask yourself one simple question: “would I be doing this if search engines didn’t exist?”
Once again, design your pages, post, content and your website in general with the purpose of providing useful and quality information to visitors, rather than attaining better search engine rankings.
Refrain from ‘cloaking’ – a technique whereby you would give different content to search engines than what you’re giving to your users.
Link schemes should generally be avoided, and it can be particularly harmful for your website if you start getting linked from low-quality or spam websites. This can usually result in your website falling down the rankings or getting completely de-indexed by Google.
Here’s one that should be pretty obvious: refrain from having malicious content on your website – trojans, viruses, adware, phishing content or any other malware.
4. Stuff that Google Probably Won’t Tell You (At least Directly)
Inbound links matter. If you’re getting inbound links from websites an’/or blogs that are already very high up Google’s rankings (known as high-PR or high-authority links), you will probably see yourself climb up Google’s rankings pretty quickly. High-PR or authority websites include social networks such as Facebook.
Google asks you to stay away from link exchange programs, but these are usually a good way to get your website indexed quickly. Just make sure to be smart about it – choose your partners carefully, and check if your sources of referral traffic are legit. But don’t build backlinks too fast.
Link diversity is important. Getting inbound links from different places like blogs, websites, reviews, forums, videos, images, etc. and from a diverse geographic location set counts as well.
Maintain a 2-5% keyword density in your content – this means that every hundred words on your website should mention your keyword at least a minimum of 2 times and a maximum of 5.
Concluding Words
So that just a few pointers on what to do (and what not to do) with your website in order to have it indexed by Google and indexed quickly, for that matter. Both on-site and off-site factors matter and are taken into account by Google to determine where your website ends up on the SERPs.
Once you think your website adheres to the best practices defined by Google, you cansubmitit to Google for indexing.
A good SEO strategy
is the difference between your business easily being found online and
getting lost in the noise of thousands of other businesses trying to
stand out. With Google’s ever-changing algorithm, it can be difficult to
know what’s effective here and now.
In 2013, success in SEO hinges on businesses putting together a
robust combination strategy that brings together an integrated web of
great content, credible links, and social signals. Each of these pieces
supports the other, providing tremendous value to readers, building your
authority and brand value, and distributing your content across new
channels. Here are the highlights of what to think about in terms of
each of the three pillars of great SEO.
Content (Pillar #1): Make The Most of What’s On Your Pages The first pillar of an effective SEO strategy is your onsite content
and structure. From the way you organize your site to how you optimize
your content, there are five key aspects that will ensure that your
content is doing its job. A strong on-site SEO plan includes keyword
research, content optimization, user experience, site design, and the
presence of a blog with great content that’s updated frequently. Let’s
take a closer look at each one. Keyword research: The foundation of your SEO strategy is
keyword research. The concept is simple: you can only optimize your site
once you know how your target market searches for the products/services
you have to offer. Google’s Keyword Tool
is designed to help advertisers in the Adwords Program target effective
keywords for their paid advertisements. But it’s a free, robust tool
that can be used by website owners that want to better understand the
range of keywords people are using to get to their site. Try these three
strategies to get started:
Brainstorm a list of phrases related to your business, brand,
products, industry, location, and customers. Once you’ve developed that
list, enter each of these words into the Google Keyword Tool to see what
related terms are recommended by Google. Google’s suggestions will
greatly expand your keyword list. Pay attention to long-tail keywords
(e.g. “apartments in West Hollywood near beach” vs. “Hollywood”).
They’re easier to rank for and just as important as your major keywords.
Enter your site URL into the website box in the Google Keyword
Tool. It will scan your site, and come back with a list of recommended
terms that you are currently ranking for or could target. Many of these
suggested terms are will be great keywords for your site.
Create a list of competitor sites and enter each of those URLs into
the Keyword Tool. Your competitors may be ranking well for specific
terms that you hadn’t thought about. While you never want to directly
copy a competitors’ keyword strategy, it can often inform your approach
and round out options you hadn’t thought of yet.
Keyword structure: Once you’ve developed a list of keywords,
take the time to organize them. One simple way to do this is by taking a
look at your website structure and mapping keywords to the major
sections. For example, if you’re an SEO firm serving customers in New
York and New Jersey, you might have pages with different options for
travel rates for in-person meetings and other details by location. That
way, when individuals are searching for “SEO Firm Manhattan” they’re
likely to find your site. Knowing what sections of your site are
targeting specific keywords and gearing your content optimization toward
those goals will move your SEO efforts forward more quickly.
Content optimization: Once you’ve researched your keywords,
you’ll need to optimize your content for those terms. Content
optimization is not about stuffing keywords into every available
opportunity or even meeting a specific formula of “keywords must appear X
times per 500 words”. Instead, just remember to include your primary
keyword is included in your article title and meta tags. Remember that
each page (or unique URL) represents an individual piece of content that
can be optimized for different, specific phrases and conversion goals.
User experience (UX): User experience is simply a way of
encapsulating the question: when people visit your site, are they able
to quickly and efficiently do what they want? For example, if they’re
trying to make a purchase or find specific information, is it easy to
locate the menu or complete the task? If the answer is no, it may be
hurting your search rankings.
One easy way to figure out if your user experience needs to be
improved is to look at your bounce rate on Google Analytics. A bounce is
a visitor that leaves your site without visiting more than a single
page. If a high percentage of people are bouncing from your site, you
may be ranking for irrelevant terms or your site design may be too
complicated. Ask yourself what people are trying to accomplish, and look
at ways you can make that easier.
Initial things to look at are making sure your navigation is easy to
use, that your site design is as clean and uncluttered as possible, and
that big actions are highlighted in clear and effective ways. Consider
hiring a professional UX designer to help you evaluate your site if
you’re having trouble breaking through on this point. It’s possible to
design your site in such a way that you not only achieve optimal SEO, but also optimal conversion rates. Site design: Is your site design clean and professional?
There’s an assumption, by both search engines and visitors, that a site
that looks spammy is spammy. If you’re trying to build an
authority site but are working on a highly out of date design, consider
upgrading to a simple website on WordPress. WordPress is an easy to use content management system
with many excellent designs (called templates) available for free.
Premium templates range anywhere from $20 to a few hundred dollars, and
allow you to specifically customize your site. Some of the best
templates can compete with world-class designs.
Regularly updated blog: Since Google’s Freshness Update, there’s a ranking premium for sites that are regularly getting new content.
The easiest way to do this is through the addition of a blog. By
regularly adding articles that are valuable for your readers – from
timely pieces that comment on trends and news to evergreen pieces like
how-to’s or product reviews – you’ll build your authority and improve
your search rankings.
Another benefit of regularly blogging is that it quickly builds the
amount of content that you can rank for in the search engines. A well-developed strategy
can help you target many of your keywords through ongoing blog
development. Think of each blog post as another raffle ticket you throw
in the hat for being listed in search engine results pages.
Inbound Links (Pillar #2): The Infrastructure of Connections
Links give Google one very important signal: another site or reader
found material on your webpage valuable and relevant enough for them to
link to it. The more links you get, the more valuable your content is
deemed to be by search engines. More likes also builds trust and
authority, causing your pages to rank higher, driving more traffic.
In the past, link building was a numbers game.
Links came from simple tactics that included listing your site in a
bunch of directories, linking to your site from comments on blogs, and
other transactions that focused more on having someone dedicate the time
to “link building” than actually focusing on creating value for
readers.
Today, link building is still critically important, but there’s more
pressure to build high quality links. Sites that you’re linking from
need to be reputable and relevant to your industry. Here are some
strategies to build links that also build your brand and authority in
your niche.
Guest blogging: There’s an increased focus today on guest
blogging as site owners look for organic ways to build links. Guest
blogging is simple: you find and pitch an appropriate blog with an offer
to write a post geared toward their audience. When you’re guest
blogging, look for reputable blogs that are relevant to your industry
and subject matter. Press release distribution: Press releases are another way to build links to your site and help build brand recognition for your business.
There are two keys for effective press release distribution. The first
is to find a newsworthy story to write about in your release, or to find
a relevant hook in the broader news landscape. For example, if you are a
coach for administrative assistants looking for new opportunities and
its Administrative Professionals Day, your press release is more likely
to be widely picked up.
This syndication effect will help you build inbound links. It may
also lead to valuable news coverage with publications running your story
or reporters asking you to act as a source. The second piece of
leveraging press releases is to use an effective press release
distribution service. It doesn’t have to cost you hundreds of dollars.
In fact, many are free. But make sure that whatever you choose is active
and reputable. A popular choice is PRWeb.
Repackaging existing content: Building links to your site
doesn’t require an army of writers constantly developing new content
(although it certainly doesn’t hurt!). Instead, look at your existing
content and see how it can be repackaged across platforms and mediums.
Do you have a great, data-driven blog post? That could be the foundation
of a fantastic and highly viral infographic. A case study or white
paper could be paired with some simple imagery and turned into video
content for YouTube and Vimeo. A newsletter distributed by email could
be turned into guest posts or social media content.
Leverage real world connections into links: Are you
sponsoring local events in your community, such as little league groups
or a networking event? Perhaps you’re speaking at a conference or doing
pro-bono consulting for a non-profit? Do you belong to any professional
associations, speakers organizations, or civic groups? Many of the above
opportunities will come with the chance to list yourself on their
website, along with a bio or company description and a website link. Sit
down and do an audit of these options – especially ones you may already
be a part of and not using effectively. Circle back and have your site
listed where possible, and be on the lookout for these opportunities in
the future.
Useful pay per click campaigns should be viewed as a
useful addition to a current, organic campaign rather than something
that stands on its own with no support. In other words, relying solely
on pay per click campaigns to drive traffic to your website has the
ability to siphon your marketing budget in quick time!
But what if you need customers and you need them now?
Here's how to create an effective Google AdWords campaign that won't
get your accountant off side. But first, a quick look at the benefits of
what an AdWords campaign brings to the table:
There are two ways to get ahead of the competition. Either you
establish yourself as a better option. Or you prove your rival to be
worse. The same goes with SEO, at least as far as the concept of
negative SEO or anti-SEO has been making the rounds on the web. Even
today, negative SEO is a matter for important concern for many website
publishers or online businesses.
Usually, you’ll hear that there’s nothing like negative SEO.
If Google has to be believed (which you have to, as long as you are
fairly Google-dependent), there’s almost nothing a competitor can do to
harm your keyword rankings. Then Google comes up saying that it works
really hard to prevent a rival from harming a specific site’s search
rankings.
If there’s no such thing as negative SEO, why does Google try to
prevent it? This is a question that any inquisitive guy like me would
ask.
Right from the day the concept or issue of negative SEO emerged, it’s
also been associated with a lot of guesses. Webmasters have been
continuously thinking when something like this can happen, how it
actually happens and what do once someone’s in trouble due to reverse
SEO. Well, there are both myths and facts.
Though negative SEO is very real (under certain situations), it’s
also given rise to plenty of myths. If you lack adequate SEO knowledge,
it’s quite easy to give in to the most common myths of negative search
engine optimization.
The biggest of these myths is, it can happen easily, with anyone. To
tell you the truth, negative or anti-SEO also requires tons of knowledge
in order to implement such a campaign with all the effectiveness.
Moreover, large businesses or companies are mostly targeted by spammers
who try to ruin search rankings by way of creating lots of spammy links
pointing back to the competitors’ websites or blogs.
An extreme situation, in this regard, is where you want to blame negative SEO for everything that happens to your site.
Many people think that negative SEO can harm just any website’s
rankings, which is not true at all. Most of the time, negative SEO will
not do any harm at all to websites that have long been there or
established. For example, Rand Fishkin openly invited spammers to do negative SEO to SEOmoz. The more credible an online resource you are, the harder it is to break into.
In any case, it’s vital to increase your knowledge base on the topic
of negative SEO if it ever happens (god forbid!) to your own site. This
includes making yourself aware of those key tactics that spammer make
use of while trying to ruin the search rankings of a site through
negative SEO.
Most Common ways for Negative SEO a Website:
Spammy Links – This is commonest one. In order to
harm your site’s rankings, the spammers will try to point ‘tons of bad
links’ to your domain. The results of this spammy practice will vary
depending on the strength of the link profile.
Hacking into Your Site – Another form of negative
SEO is that where the spammer would try to hack your site first. Once
hacked, they’ll most probably stop or block Google from crawling your
site’s pages.
Report a Site as Spam – Spammers can also report to
Google that your site is packed with spam or indulges in spammy
activities. Since Google always welcomes such complaints, spammers
benefit from it. Though there are several other (really hard) ways of doing reverse SEO, the ones you see above are among the commonest.
As you can see, there’s no one single magical solution that you can
use to protect your web properties against the evil effects of negative
SEO. However, you can definitely bolster up your position in a way that
makes it simply unviable to launch a negative SEO attack against your
site. Here is a video by Matt Cutts, where he talked about negative SEO:
Conclusion Yes, negative SEO is very very real. If you don’t believe
me, you should at least wait till the time some dirty spammer ruins the search engine presence
of your own website or one of your friends’. To make it really hard
for your rivals to start a negative SEO campaign against your web
properties, you should avoid mistakes that would make you vulnerable to
such attacks.
At the same time, you need to keep a close watch at the
link profile and the overall SEO health of your website or blog,
consistently.
You must know the key for your online success. Internet is a 24/7 marketing medium. It is a global medium where people look for information to solve their problems. If you use this medium to market them the crucial information or online product and solve their problems, in return they pay you for the solutions.
1
One of the truly great things about blogs is that they are a means of self-expression.
In a world where it can be difficult to be heard, they provide a
convenient way of airing your opinions and broadcasting your ideas.
There is nothing more rewarding than blogging about your passions and
interests. It is also a brilliant way to enter the world of writing.
2Blogs are very cheap to set up and maintain. Another great benefit from blogging is that they are very cheap to run. There are only two components to a blog that cost you: your domain name and web hosting fees. For as little as EUR10 a month you can have your blog up and running. There are even websites that provide free hosting and domain names, thereby, costing you nothing. Although I would recommend that you pay for both hosting and having your own domain name, as in the long run it is much more beneficial.
3
Blogging software is very easy to use and there is lots of support from dedicated websites such as WordPress. Plus there are also many forums and guides available to giving the novice a helping hand. WordPress offers many plug-in features which can maximise your blog's potential.
4
A blog is a very easy way to generate income. There are many ways to earn money from advertising, sponsorship, affiliate programmes, to selling your own products. Many people successfully earn healthy incomes from blogging.
5
Blogs can be used to target niche markets. You can target a certain niche that is generating a lot of interest and write product reviews on your blog. You can then earn money through affiliate marketing by sending interested readers to product vendors.
6
You can also generate a lot of traffic through your blog with relatively little effort thanks to great support structures in place for blog users. The above are just some of many reasons why you should have your own blog up and running.
7
Having a blog can really add to your credibility in the marketplace. It allows your readers to get a sense of who you are as a person. This is very important in building rapport for future business relationships. A blog is also a great way of giving you a platform so that you will be heard above the masses.
8
The better your blog's content the better your results will be. So make it interesting and you will surprise yourself with the results
9
A Quick Blog: Methods for a quick Blog
10
Your blog can make money with Clickbank.
11
Your blog can make money with Affiliate.
12
Your blog can make money with Google.
13
The most important thing is traffic to your site.You can use:
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Emailmarketing
15
Article marketing software
16
Social networking…
17
PayPerPost.com will give you a fee for posting a product review on your blog. Keep in mind, however, a lot of bloggers consider undisclosed advertisements very unethical. So only post reviews where you are allowed to disclose that it's a paid product review. Most people don't realize that a lot of so-called television news stories are really sponsored paid slots. That's why there are so many stories about the next health food, next health study, next financial product. Bloggers don't like this.
Google’s head of search spam Matt Cutts has addressed a number of factors to do with digital marketing in his latest video post entitled ‘What are some misconceptions in the SEO industry’.
In the five minute YouTube video, he looked to clarify one of the biggest misunderstandings in the industry, the difference between algorithm updates and data refreshes, as well as dismissing claims Panda and Penguin were all about generating short term revenue for Google. He also suggested SEO firms needed to focus their efforts away from link building.
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In terms of algorithm updates compared to a data refresh, the main difference lies in the fact an algorithm update involves changes to how the algorithm works to rank, index or filter search results.
So, the recent Penguin 2.0 for example was an algorithm update. A data refresh on the other hand, is, as the name suggests, a refresh of the data within the existing algorithm, usually only making very small changes to how it works as a whole.
In theYouTube video, Google’s distinguished engineer also added there was a misconception among many within theSEOindustry that Panda and Penguin updates were all about making the search engine giant money in the short term.
However, Cutts immediately rejected such concerns, suggesting algorithm and organic search were separate from its revenue goals. If anything, he believes Panda has the opposite effect as Google is cutting out the low quality spammy sites, highly monetised via AdSense.
Cutts also said many SEO firms were still concentrating too much of their time on link building and understanding search engines, rather than the users themselves.
He said it would be in their interest to look to social media and other such areas in order to develop more awareness of their site.
Web hosting can become simple if you know exactly what you are looking for, from reliable web hosting ratings and video reviews sites like youtube they are trust worthy and dependable, if you need more information on web hosting go to youtube.com for reliable video reviews.
Guest posts are a great SEO and marketing tool – if used correctly, of course. After the demise of article directories and changes in the search ranking algorithms that made many other ways of getting backlinks obsolete, guest posting on reputable sites remains one of the best ways to make your site visible to the world (and search engines).
