What is Seo-Seo World Updates: seo tools
Showing posts with label seo tools. Show all posts
Showing posts with label seo tools. Show all posts

Saturday, 8 June 2013

High PageRank (PR) Social Bookmarking Sites

Why are High PR sites important for backlinks?
Answer: Backlinks are important for the PR of your page as it helps search engines identify that your site is something valuable because other sites are linking to it. And if the linking is from a site with high PR, then the backlink itself becomes more important owing to the fact that an evolved site got connected to your content.
Are High PR Social Bookmarking sites equally valuable?
Answer: Yes, Social bookmarking sites are also equally valuable for creating backlinks like any other High PR websites.
How to get traffic via High PR social bookmarking sites?
Answer: This is the trick part. All kinds of submissions do not receive the same response from the audience. These social bookmarking websites have a dedicated group of people who visit these websites for finding the type of content they like. Funny and intriguing contents are generally more likeable by the people. But above all is quality that you need to maintain in all your submission to the site and traffic will start flowing with time.
Is it necessary to submit the site’s content for backlink to a bookmarking site in the same niche as the site itself?
Answer: Yes, a backlink is always considered more valuable if it is from a site that is in the same niche as your site. But finding a social bookmarking site in different niches can be a daunting task and to be true, there aren’t many such sites. But most of the sites provide subcategories in different niches that you can submit your site too.
social bookmarking buttons high resolution
List of High PR Social Bookmarking Sites for Backlinks and Traffic::-

PageRank (PR) 8

delicious.com
slashdot.org
weheartgossip.com
stumbleupon.com
digg.com
technorati.com
reddit.com
chime.in
sourceforge.net

Wednesday, 5 June 2013

Negative SEO: Myths and Facts You Should Be Aware Of

There are two ways to get ahead of the competition. Either you establish yourself as a better option. Or you prove your rival to be worse. The same goes with SEO, at least as far as the concept of negative SEO or anti-SEO has been making the rounds on the web. Even today, negative SEO is a matter for important concern for many website publishers or online businesses.

Usually, you’ll hear that there’s nothing like negative SEO.

If Google has to be believed (which you have to, as long as you are fairly Google-dependent), there’s almost nothing a competitor can do to harm your keyword rankings. Then Google comes up saying that it works really hard to prevent a rival from harming a specific site’s search rankings.

If there’s no such thing as negative SEO, why does Google try to prevent it? This is a question that any inquisitive guy like me would ask.

Moreover, why does someone need a Disavow Links tool?

Right from the day the concept or issue of negative SEO emerged, it’s also been associated with a lot of guesses. Webmasters have been continuously thinking when something like this can happen, how it actually happens and what do once someone’s in trouble due to reverse SEO.
Well, there are both myths and facts.

Though negative SEO is very real (under certain situations), it’s also given rise to plenty of myths. If you lack adequate SEO knowledge, it’s quite easy to give in to the most common myths of negative search engine optimization.

The biggest of these myths is, it can happen easily, with anyone. To tell you the truth, negative or anti-SEO also requires tons of knowledge in order to implement such a campaign with all the effectiveness. Moreover, large businesses or companies are mostly targeted by spammers who try to ruin search rankings by way of creating lots of spammy links pointing back to the competitors’ websites or blogs.

An extreme situation, in this regard, is where you want to blame negative SEO for everything that happens to your site.

Many people think that negative SEO can harm just any website’s rankings, which is not true at all. Most of the time, negative SEO will not do any harm at all to websites that have long been there or established. For example, Rand Fishkin openly invited spammers to do negative SEO to SEOmoz. The more credible an online resource you are, the harder it is to break into.

In any case, it’s vital to increase your knowledge base on the topic of negative SEO if it ever happens (god forbid!) to your own site. This includes making yourself aware of those key tactics that spammer make use of while trying to ruin the search rankings of a site through negative SEO.

Most Common ways for Negative SEO a Website:

Spammy Links – This is commonest one. In order to harm your site’s rankings, the spammers will try to point ‘tons of bad links’ to your domain. The results of this spammy practice will vary depending on the strength of the link profile.

Hacking into Your Site – Another form of negative SEO is that where the spammer would try to hack your site first. Once hacked, they’ll most probably stop or block Google from crawling your site’s pages.

Report a Site as Spam – Spammers can also report to Google that your site is packed with spam or indulges in spammy activities. Since Google always welcomes such complaints, spammers benefit from it.
Though there are several other (really hard) ways of doing reverse SEO, the ones you see above are among the commonest.

As you can see, there’s no one single magical solution that you can use to protect your web properties against the evil effects of negative SEO. However, you can definitely bolster up your position in a way that makes it simply unviable to launch a negative SEO attack against your site. Here is a video by Matt Cutts, where he talked about negative SEO:

Conclusion Yes, negative SEO is very very real. If you don’t believe me, you should at least wait till the time some dirty spammer ruins the search engine presence of your own website or one of your friends’.  To make it really hard for your rivals to start a negative SEO campaign against your web properties, you should avoid mistakes that would make you vulnerable to such attacks.

At the same time, you need to keep a close watch at the link profile and the overall SEO health of your website or blog, consistently.

Also Read: 





Tuesday, 4 June 2013

Matt Cutts: SEO Needs To Focus On Helping Users Not Link Building

Google’s head of search spam Matt Cutts has addressed a number of factors to do with digital marketing in his latest video post entitled ‘What are some misconceptions in the SEO industry’.
In the five minute YouTube video, he looked to clarify one of the biggest misunderstandings in the industry, the difference between algorithm updates and data refreshes, as well as dismissing claims Panda and Penguin were all about generating short term revenue for Google. He also suggested SEO firms needed to focus their efforts away from link building.
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In terms of algorithm updates compared to a data refresh, the main difference lies in the fact an algorithm update involves changes to how the algorithm works to rank, index or filter search results.
So, the recent Penguin 2.0 for example was an algorithm update. A data refresh on the other hand, is, as the name suggests, a refresh of the data within the existing algorithm, usually only making very small changes to how it works as a whole.
In the YouTube video, Google’s distinguished engineer also added there was a misconception among many within the SEO industry that Panda and Penguin updates were all about making the search engine giant money in the short term.
However, Cutts immediately rejected such concerns, suggesting algorithm and organic search were separate from its revenue goals. If anything, he believes Panda has the opposite effect as Google is cutting out the low quality spammy sites, highly monetised via AdSense.
Cutts also said many SEO firms were still concentrating too much of their time on link building and understanding search engines, rather than the users themselves.
He said it would be in their interest to look to social media and other such areas in order to develop more awareness of their site.

Also Visit:

Importance of Social Media in SEO

 

Google Penguin Update: An SEO update to Look out for

 

6 Ways SEO Will Change in 2013

 

Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing?

 

On Page SEO Guide – How To Rank Higher And Get More Traffic 

 

20 Ways to Get More Website Traffic This Year (Ethically!)

 

 

 

 

 

Importance of Social Media in SEO

It is not subject of an argument when it comes to importance of SEO in every business whether it is big or small. SEO tradition has been changed over the years, now it's not only about optimizing your pages but also connecting with the people. Social Media is a universal hub for connecting people, and now social media optimization is not a fashion but it is a requirement.

Why Social Media is important?
Through Social Media you can get connected to your local clients to global audience who will listen to your voices. It will help you to interact with people where you can share, give and take relationships whether it is social media optimization or social media marketing.
Now, Social Media optimization is not different from SEO but it is an integral part of SEO. It is true that SMO helps you to do promotional branding of your products however it also helps to nurture your SEO ranking with better exposure.
Without a doubt, links provided from Social Medias are Search engine's favorite because Social networking sites are obviously most trusted sites and the links that come from them hold higher values. Promoting your business through Social networking sites create a unique platforms to nurture your business with proper good links and sometimes lead to straight conversion.

There are various social media options for you to explore.

Twitter: Twitter is a micro blogging site used by more than 300 million people. Besides getting connected to the thousands of people, you can also share your links, videos, photos, and web page and PDF files. Twitter is one of the best social networking sites to get connected to your potential customers and to have a better search engines ranking. You can create your brand image, built a strong foundation, talk and share about your services. You can also follow your followers to catch what they have been up to.

Facebook: Facebook is now the highly functional biggest Social media with more than 845 million users. Facebook is most convenient social media solutions for marketers and business owners. Facebook as great social networking tools will provide you so many options to elevate your business and target potential customers. You can create your business page on Facebook https://www.facebook.com/business/build) and also create Facebook advertisement page to advertise your product on Facebook. Furthermore, you can also ask your Facebook page to share with your friends and family.

YouTube: Yet you don't know the power of YouTube, if you think it is the place only for funny videos. Over 3 billion people watch videos on YouTube daily for different purpose. People often find reading boring instead of that summarize the videos with informative and quality contents. Creating interesting videos about your business and services will likely to gain more attention and it's definitely great method to create buzz.

Instagram: About 90 million people use Instagram on monthly bases. This Smartphone application created huge buzz and still is going strong. This Smartphone application is the largest growing social media network employed by many marketing specialist to promote their business and services. Pictures say a thousand words and that's right, some of the biggest industries has already been employing Instagram and getting more success.

Google+: According to the recent surveys 343 million people are active users of Google+. As Google also encourage people to use their Google+ page, it can add quality and value to your contents. Furthermore, Google+ is lot more convenient as it allows you to update your Google status with your content's link. Have a quality articles shared through Google+ page as it can add value to your Authorship ranking also.

Pinterest:Pinterest another social networking media also has been gaining more exponential growth, as recently Pinterest has allowed to change personal account to business account. Make a known appearance in Pinterest with your company name, well described portfolio, reciprocal links to your original websites and share your portfolio. If people find your pinterest interesting enough they will surely visit your official site too.

Blog:There are plenty of options for you too blog. Blog is one the effective way to tell about your services and new offerings in your manner. Add interesting and quality niche articles that your clients will love to read and share it to their friends too.

Other social media sites:There are plenty of other social media sites which you can employ such as Foursquare, LinkedIn, Tumbir, Myspace, Reddit, Stumbleupon and Digg. Enjoy the benefits of social media to boost up your SEO ranking.

Sunday, 2 June 2013

On Page SEO Guide – How To Rank Higher And Get More Traffic

On page SEO is probably the easiest thing you can do to your pages to improve their ranking, provide a better experience for your readers and bring more traffic. The other one is content.

Unlike off page SEO what happens on your page is entirely up to you. When you create content, work on an article or a product review it is essential to remember the basics of on page SEO. This handy infographic from Backlinko will help you format and present your content better. On page SEO is not as difficult as it seems. 

Just don’t ignore the following rules.

 


On page SEO checklist

1. Make your page’s URL short and make sure it contains your keyword.

2. Use the keyword in the title – the closer to the beginning the better. For example this post’s keyword is “on 
page SEO.”

3. Don’t be afraid to use videos, pictures and charts. These tend to engage the visitors longer and it ‘s a good thing.

4. Add outbound links. It is not about you but your readers. Provide them with quality information and direct them to relevant sources. It also happens to be good for your Page Rank.

5. Use your keyword at the beginning of the article – ideally in the first 100 words.

6. Your post title is really important. Let Google know it by adding the H1 tag to it.

7. Make it fast. Nobody is going to wait for your page to load. Optimize the images and clean up the code. Better yet, start using a CDN. We like Cloudflare as they offer a free plan.

8. Modify your title by adding words like “guide”, “best” or “review” to rank better for long tail versions of your keyword.

9. Add the social sharing buttons to your page to make it easy for your readers to share your amazing content. Hint, hint.

10. Try to write longer posts. The absolute minimum is 300 words.

11. Keep readers engaged to cut the bounce rate. Clean up your design, use pictures and write compelling copy.

12. No on page optimization is complete without adding LSI keywords aka related keywords. Look them up in the Google Adwords Keyword Tool.

For more such posts visit What is Seo?

 
http://www.simpledesignwebsites.com

Saturday, 1 June 2013

20 Ways to Get More Website Traffic This Year (Ethically!)

Looking for a few ways to attract website visitors in the new year without compromising your ethics or stooping to spam techniques? Give any of the following options a try:
  1. Focus on content creation. Good content markets itself. When you put the effort into building and promoting great pieces of content, the natural result is more traffic to your website via shares and referrals.
  2. Add social sharing buttons to your website. Don’t assume that your readers will take the initiative to share your content on their own. Instead, make it easy for your site to accrue more visitors from social networking sites by adding social sharing buttons to your company’s blog posts.
  3. Answer questions on social networking sites. When you see people asking questions online, provide whatever helpful information you can. Doing so will earn you both website traffic and customers for life.
  4. Distribute press releases for actual achievements. While you shouldn’t abuse press release distribution websites to promote insignificant accomplishments, take advantage of this traffic stream whenever you have something noteworthy to share.
  5. Use SEO responsibly. Don’t over-optimize your website, but do make use of current SEO best practices (which put the emphasis on looking “natural”) to let the search engines know where they should list your site in the natural search results. High rankings will result in plenty of new visitors to your website.
  6. Invest in your website’s blog. By publishing high-value posts consistently, you’ll build your relationship with your readers, resulting in visitors who check back frequently to view your latest posts.
  7. Share slide decks and other presentations. Posting informative materials to sites like Slideshareand Scribd will help you to increase both brand awareness and website traffic through exposure to new markets and new potential customers.
  8. Build a killer email newsletter. When readers find valuable email newsletters, they tend to share them with others. If your current email followup sequence is lackluster, making improvements here could result in significantly more referral traffic.
  9. Publish a helpful podcast. Similarly, producing a regular, high-quality podcast will increase referred website visitors, while reaching new visitors through podcast directories.
  10. Deploy infographics. Infographics get shared more often than most other types of content. This makes them ideal candidates for traffic generation campaigns that make use of content marketing.
  11. Run a YouTube channel. YouTube is one of the web’s largest search engines, making it a great way to expose new audiences to your brand. As an added bonus, your videos may be listed in Google’s blended search results, leading to even more traffic!
  12. Ask visitors to share your site with others. Simply asking your visitors to forward your articles to others or share them on their social networking profiles is a great way to quickly boost page views.
  13. Write guest posts for top industry sites. Ask other websites in your industry if you can pen guest posts for their blogs. Having your content featured there isn’t just great for traffic – it’s a good way to build your perceived authority as well.
  14. Connect with influencers in your niche. Having an authority figure in your industry share just one of your blog articles can result in a tremendous amount of new traffic, subscribers and buyers, so make relationship building a key part of your company’s marketing strategy.
  15. Pay attention to up-and-coming social networks. Newer social networks like Tumblr and Pinterestare sprouting up all the time. Because there can be a significant “first adopter” advantage to the people that establish a presence on these sites early on, keep an eye out for these future opportunities.
  16. Eliminate website errors. If the search engines aren’t able to index your website properly (which can occur due to a number of different errors), you may not be receiving all the search traffic you should be. Check your Google Webmaster Tools account for information on common problems.
  17. Add pillar content to your website. Every website should have at least a few pieces of “pillar” content — in-depth, well-written content that will always be of interest to readers — to help drive traffic via person-to-person sharing.
  18. Over-deliver on your company’s products or services. From a word-of-mouth traffic standpoint, over-delivering can’t be beat. When you go above and beyond in your industry, customers will recommend you to others – leading to more traffic and a higher marketing ROI.
  19. Interview experts within your industry. People love hearing from experts, so if you can snag an interview and publish it on your site, you’re in for a big surge of traffic from the authority’s existing audience.
  20. Comment on other websites. Leaving valuable comments on other websites’ blogs can be a great way to build traffic back to your own site. Just be sure to say more in your comment than, “Great post!” or “Thanks for sharing!”

Friday, 31 May 2013

6 Ways SEO Will Change in 2013

Considering the shifts in SEO survival, 2012 has been quite an eventful year. There have been several important updates that have changed the search scene altogether.
A massive crackdown on spam sites through the EMD updates was not the only scathing step taken by Google. Google updates its algorithm over 500 times a year in order to weed out low quality sites from the top positions. Google will never stop its relentless run to make search results more relevant.
Search engine optimization, as it stands today, is no longer child’s play. It has become quite challenging and innovative strategies are required to attain better rankings.
So what is the outlook for SEO in 2013? The answer to this question is still vague, as people are not sure about the updates that are to occur in 2013. Fierce arguments are still raging regarding the Google updates that may take place. While some believe that the future lies in content marketing, others believe that social media presence will be the key. Others continue to resort to blackhat SEO methods that may land them on Google’s hitlist.
Based on what I hear people saying and see people doing, and my understanding of the proposed Google updates that may take place, here is a list of major changes in SEO you can expect to occur in 2013.

Author Rank

How Google handles Author Rank will be the biggest search factor in 2013. It may turn the entire internet marketing world upside down.
Google will assign each blogger an Author Rank based on various parameters such as niche authority and domain expertise. This Rank will be given a major role in ranking the content authored by that author. Simply speaking, the higher the rank and reputation of the author, the higher are the chances of their content ranking well in search engines. Also, an author’s published content will be directly linked to their Google+ profile, thereby drawing Google+ into SEO calculations. So, with the mooted Author Rank update, performance of a site will depend more upon the reputation and niche expertise of the content’s author in social networks.

Equivalency Score Algorithm

Another major update that is expected to take place in 2013 is the Google Equivalency Score Algorithm (ESA). ESA is expected to work in the same way as Google Adword’s Quality Score where each keyword is given a point score based on several factors. The quality score of the keywords is then used along with the bid amount of the advertiser and the ads are ranked accordingly. ESA, if operationalized, will have a huge impact on online businesses. It will effectively cut down the monopoly of some websites on number one rankings and will create a more level playing field for all businesses. One effect of this is that Google may display the same results for a search query in different orders each time the results appear on screen.

Link Disavow Tool

The Link Disavow Tool was created to collect data on the backlink structure of sites. Chances are that Google will use this tool in 2013 to create an algorithm using the links that have already been submitted to them. The tool will be used to improve reporting of spam sites and poor quality backlinks. Consequently, blog posts and forum posts can no longer be used to create backlinks.

Social media presence

SEO in 2013 will be heavily influenced by the numerous social networks and the development and utilisation of an effective social media presence. Site owners and technicians have to carve a niche out for themselves in social media if they want their sites to do well in search rankings. Sharing of content on social networks like Facebook, Twitter, StumbleUpon, Pinterest, Delicious, LinkedIn, MySpace and Google+ will be of the utmost importance. Social media popularity will, in a way, decide the fate of a site as far as Google is concerned.
The reason Google gives such importance to the social media presence of a site is yet to be definitively ascertained. But there are many theories out there regarding this. Social media presence is proof that the traffic finds the content of a site useful. However, many say that Google will do this to give its staggering Google+ a boost. Many believe that in the days to come, Google+ might just emerge as the most important social network for webmasters.

Digital marketing

Digital marketing will also play a big role in 2013. Digital marketing will slowly include the entire spectrum of online marketing from market-purposed content creation, through pay-per-click strategies, to use of social media. Because of certain expected Google updates, this will get a big boost and chances are that more and more brands will come into the digital marketing field in time.

No Fundamental Changes in SEO

Having started by explaining how SEO will fundamentally change in 2013, let me close by saying that the foundation of SEO is going to remain the same. Whether web owners and professionals like it or not, content will continue as the king online. High quality, well-written, expertly displayed, functionally useful content will still hold the key to ranking well for target search terms. Any site needs to have compelling and unique content that has good readability and provides a rich user experience. Half the search battle is won if a website follows this cardinal rule, and that will only become more true in 2013 and beyond.
Currently accepted link building practices such as viral article submission and automated link posting won’t work any more, as the basis for them affecting search results is revealed as artifical. Google began the tough scrutiny of backlinks in 2012, and this will continue in 2013.
While we must wait to see just how Google and other search giants implement their strategies for 2013, it can be taken for granted that their efforts to keep search results organically honest, relevant and useful to consumer will have an impact on the industry that has developed around search engine optimization. Whether the effects of that are good or bad, for consumers and the industry, remains to be seen.
What about you? Are you ready for 2013? Do you foresee other ways in which search will change next year and beyond?
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