A good chief marketing officer will be
willing to take creative risks if they have the potential to enhance a brand’s
image, generate positive publicity and increase profits. Daring to be different
can be nerve wracking and may unsettle internal stakeholders, but the rewards
can be significant.
Friday, 2 August 2013
Addressing the Mobile Web During Search Engine Optimization
Posted on 02:44 by Unknown
With the
dramatic increase of people using smartphone, tablets, and other mobile devices
to access the web, and perform online searches, online marketing must cater to
the mobile web just as much as it addresses desktop computers. If people are
searching for your webpage, or your business, from a mobile phone, how does
your page rank in the mobile search results?
How Search Engines Approach Desktop
Version of Websites
Utilising Twitter for PR Purposes
Posted on 01:16 by Unknown
As one of the prominent online networking
tools used by professionals, Twitter is a valuable resource for the PRindustry.
It offers a range of opportunities for communicating with journalists and bloggers,who
mightotherwise be difficult to reach.Here are some tips for businesses to
effectively use Twitter
to help meet PR objectives:
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