Utilising Twitter for PR Purposes ~ What is Seo-Seo World Updates

Friday, 2 August 2013

Utilising Twitter for PR Purposes

As one of the prominent online networking tools used by professionals, Twitter is a valuable resource for the PRindustry. It offers a range of opportunities for communicating with journalists and bloggers,who mightotherwise be difficult to reach.Here are some tips for businesses to effectively use Twitter to help meet PR objectives:

Recently it was reported that more than half of all journalists research stories on Twitter. Therefore, to be at the right place at the right time, media lists should be updated with the Twitter handles of journalists who frequently post when looking for a brand or individual to provide comment. Regularly review the most influential reporters’ feeds to see if they are looking for something you can offer and get in touch with them. 
Private Twitter lists can also be developed to make it easier to monitor these tweets of relevant reporters and influencers. For example, split lists into publication types, industry areas or the journalist specialisms so those people’s or brand’s tweets are never more than a click away. 

Twitter can be set up so it automatically sends out emails to the userinforming them of other tweeters who may be of interest to them. This is a useful resource for improving a PR professional’s press list, as it opens the door to new target publications, websites and bloggers that mightbe interested in the brand’s stories.
Additionally, relationships with journalists can be cemented via Twitter by following traditional etiquette. For example, taking the time to thank them for coverage or retweetinginteresting content they’ve postedcan help to build up a rapport ready for the next conversation. Whilst some reporters may find it rude to be approached with a pitch over Twitter, others prefer this type of contact to a phone call or email. Research whether the journalist may be open to a Twitter pitch by looking at previous tweets or find a way to politely ask. It can also be helpful to just quickly ascertain when a person will be back at their desk and free to discuss a story in detail.

There are a number of Twitter accounts that provide insight into what journalists are looking for when researching stories. For example, @ProfNet and @HelpaReporter both share urgent queries from journalists. Alternatively, incorporating hashtags into tweets such as #news #pr #journchat or #journalism, will help circulate client news on those feeds and increase the chances of getting coverage. Furthermore #journorequest is a popular hashtag used by journalists who ask for input on the stories they are working on.
Twitter isa continuously evolving platform which PR professionals canuse to share the messages of the businesses they work with. It should be used daily to remain knowledgeable about the latest news developments within abrand’s industry, and as a primary tool for building relationships with journalists and sourcing coverage opportunities.

About Author 
Laura is an account executive at Punch Communications, an integrated PR, search and social media agency with a client base from start-ups to global brands. If you are interested in services such as social search, call Punch on 01858 411600 or visit www.punchcomms.com.