Addressing the Mobile Web During Search Engine Optimization ~ What is Seo-Seo World Updates

Friday, 2 August 2013

Addressing the Mobile Web During Search Engine Optimization

With the dramatic increase of people using smartphone, tablets, and other mobile devices to access the web, and perform online searches, online marketing must cater to the mobile web just as much as it addresses desktop computers. If people are searching for your webpage, or your business, from a mobile phone, how does your page rank in the mobile search results?

How Search Engines Approach Desktop Version of Websites

The major search engines use web crawlers that systematically scan and catalogue millions of websites. The individual pages and content are then indexed and stored in databases. When a user completes a search, the keywords and phrases used are compared to the content that has been indexed.

SEO companies will do in depth keyword research in order to create quality content that will be considered relevant and valuable to the search engines in order to receive higher rankings. While the process used by search engines is similar when it comes to the mobile web, there are a few factors that differ, and ways that websites can greatly improve their mobile search rankings.

Search Results Tailored to the Mobile Web

You may find that if you perform the same search on a smartphone and a desktop computer, the results will not necessarily be identical. In order to provide higher quality search results for mobile device users, Google announced the implementation of a new highly sophisticated web crawler to be used specifically for smartphone searching. This new web crawler was called Googlebot-Mobile, and it has already been making a big difference in the ranking of mobile websites.

One of the ways that mobile searches will often differ from desktop searches is that websites that have mobile versions will often be given priority over website that have not been modified to accommodate these smaller devices. These websites may be completely separate mobile versions of a site, or they can also be websites that have been created using responsive design.

Why Responsive Design is the Right Choice

There are many reasons why responsive design is a wiser decision than creating a second mobile version of the website. First of all, when there is a second copy of the website that is optimized for mobile use, this will often mean that you have two different websites that have a lot of duplicate information. This duplication may send a signal to the search engines that the information is spam, and the website rankings could drop as a result.

Responsive web design refers to websites that have been designed to automatically transform the layout in order to respond to the device that is being used to view the content. During the web development process, the website is given specific instructions as to how to reformat when being opened on a mobile device. This often leads to a website that is much more easier to load and to navigate from any smartphone or tablet, which is much appreciated by the reader on the go.

Using responsive web design also solves the problem of duplicate information. Instead of having a mobile version and a desktop version of a website, there is only one website in existence with one URL. All of the content is exactly the same, only the format and layout is changed.

Creating a website using responsive web design is actually a lot simpler than one might imagine. While there are independent web developers who will create these designs, there are also many premium WordPress templates that will have this technology already included. Investing in a theme with this innovative feature will likely provide great returns. 

About author
Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress themes, that can be used out of the box. She loves to share blogging and technology  tips.